Category: Internet - SEO

Revolutionary Aspects of Seo and Sem

Author: stefano sandano

Search engine marketing is indeed revolutionary, and is a great fit for most businesses. Some companies still continue to believe that their buyers are not online, but an analysis of the popularity of keywords and key phrases related to their business will usually demonstrate otherwise. Typically, if people are looking for something offline, they are also looking for it online. Another revolutionary aspect of search engine marketing is that results are directly quantifiable, much more so than any other form of advertising. When you spend time and effort to increase your search engine positions or spend money on pay-per-click advertising, the results of your efforts are directly available in real-time. Sophisticated and affordable analytic tools tell you how many additional visitors you are getting, what phrases are bringing you the most traffic, and even which phrases are bringing you the most valuable traffic (whether “value” is defined as buying your products, visiting your contact page, filling out a request form, or downloading a product demo).

SEM is revolutionary, as it has been around for 10 years,ever since the search engine was developed. Many small businesses are not really aware of SEM, and I have seen several big businesses that do not utilize Google AdWords, let alone the SEO basics. The beauty of SEM or SEO is that if you are paying for or optimizing for the correct keyword phrases, then leads from search engines are already qualified prospects for your business. It is probably the best type of lead a company can obtain, except for a client referral. Putting ads in newspapers or specialized Web sites are not as good by nature.
The most crucial aspect of SEO for all businesses is that the Web designer or Web developer is often lacking the knowledge of what “Search Engine Friendly Design” is all about. Many, many Web developers just do not understand the basics of SEO and deploy Web sites that do not comply with simple standards.

Search engine marketing is anadvertising medium that levels the playing field to a significant degree. A small or new business can compete with older and larger businesses because what makes the difference in successful
advertising in search engines is more a matter of what you know, not who you know or how much money you can throw at it. Furthermore, if you have optimized your site correctly, ALL of your search engine traffic is pre-qualified targeted traffic! What you have is the least expensive (often free), just-in-time (exactly when they want your product) advertising. This is why every company should be directing resources along this avenue.Chances are your competition already has.


A company should invest in all avenues of internet marketing, including SEO/SEM to maximize its ROI of marketing spending.According to one SEO report,it was found that “nearly 46 percent of the marketers surveyed said they allocateless than 0.5 percent of their annual marketing budgets on search engine optimization (SEO) services, while only 10 percent spend more than 25 percent of their marketing budgets on increasing their visibility on the Web.