Category: Internet - SEO

What do you mean by Search Engine Optimization

Author: S. ReevesMorris

It's critical to draw as many customers to your business website as you can.


That's easy to say. But sometimes actually accomplishing this goal is anything but simple. With all the new rules put out by the major search engines, getting your site in front of your customers is often like navigating a very difficult and confusing maze. We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with some basic information.



The Role of Keywords


If you have run a keyword report on wrodtracker.com looking for popular Search Engine Optimization terms and compiled a list of the most searched words in your field, you know that you need incorporate these words and phrases into your website in
order to be found by the search engines. But how should you do that?

SEO, in Denver and elsewhere used to simply be a matter of placing keywords in specific places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that these spiders looked for most often.


Because of this, website designers began to insert keywords in the text at a very high rate. You might have seen an example of this when you read an article that appeared to be obviously repetitive. The copywriter was placing keywords in the content repeatedly to attract the attention of web crawlers and therefore, place at the top of the search results.


Today, this issue has been looked at by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. As a result, keyword placement is much more natural today. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that are not relevant to the text on that individual page. You will not attract the latest form of web crawler.


Understanding Links


To achieve even more precise Search Engine Optimization (SEO), Denver businesses online have been known to join linking services or automatic link communities. The point of these activities has been to up their ranking on search engines by showing the web crawlers that they are linked to from several websites across the web. The problem with this is similar to the issue discussed about with keywords.


When search engines rank their results today, they look at a number of factors. They match keywords, yes, but they also look at the usability of the site by analyzing the websites that link to it. So if you sell cookware and you have links to your site from catering companies and kitchen supply websites, this is a good sign that your site offers quality information recommended by other professionals.


If you have joined a linking service that simply sets up reciprocal links between your site and random other sites, such as a pharmacist, the search engine’s spider will see this as a trick to get higher search results and not a clue as to the quality of your website. So employ only valid techniques that actually offer value to your customers.



This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.